Let’s work together.

I'm a content creator and UGC creator based in Scandinavia, working with brands to create content that feels natural, visually considered and made for the way people actually consume social media.

From beauty and lifestyle to home, travel and hospitality, I create content that brings products and experiences into real-life stories — whether it's shared with my own audience or created specifically for a brand's channels.

Looking to introduce your brand to my audience?

I'm open to selected partnerships across beauty, lifestyle, home, fashion and experiences that naturally fit my content and community.

This can include social media campaigns, product launches, events, long-term partnerships and other creative collaborations.

Travel & Hospitality

I work with hotels, destinations and experience-based brands to create lifestyle-led travel content that captures more than just the location.

Think natural storytelling, photography and short-form video designed to make people imagine themselves there.

PR & Product Seeding

I'm always happy to discover new products and brands that genuinely fit my content.

PR gifting is welcome, although receiving a product does not guarantee publication. If I genuinely enjoy something and think it's relevant to my audience, it may naturally become part of my content or recommendations.

Affiliate Partnerships

I also work with selected brands through affiliate partnerships, particularly within beauty, lifestyle, home and travel.

Products I genuinely recommend may be featured across my social channels, blog, curated recommendations and shopping content.

Content in three languages

I create content in English, Swedish and Portuguese, making it possible to adapt concepts and messaging for different audiences and markets.

Have something else in mind?

Not every good collaboration fits neatly into a package.

If you're planning a launch, campaign, event, trip or have an idea you'd like to explore, feel free to reach out.

Let’s create something worth sharing.

Tell me a little about your brand, your idea and what you're looking for.

Talk to me

Contact me for projects, partnerships, and questions.

Email

Enter your email to receive updates!

ugc@nayarakarlsson.com

© 2026. All rights reserved.